I’m a multi-disciplinary designer with 10+ years of experience in tech, education, and consumer products.
I strive to create a better world by applying empathy-driven design methodologies to how people learn and interact.
Here you’ll see how I’ve used design to convey complex information, serve my community, empower brands to tell their stories, and bring new products to life.
Thanks for perusing :)
I use design to…
Convey complex information
01
Multimedia eLearning
Give educators the learning they need, when they need it
Use design thinking to reboot NWEA’s established eLearning products to better meet teachers’ needs surrounding early literacy assessment
02
Data visualization
Translate powerful educational research into accessible visual stories
Share NWEA research on poverty and academic growth using written and visual storytelling
03
Marketing video
Inform IT buyers in a 60-second video overview
Distill the complex features of a technical product into a benefits-forward, bite-sized teaser video for Netop Tech
Serve the community
01
UX concept
Support youth transitioning out of foster care
Engage with the community to apply design thinking to housing challenges faced by transitioning foster youth
02
Multimedia distance learning
Lead high schoolers through a COVID-19 design thinking challenge
Challenge students to reimagine their reality, starting with empathy, in a month-long online course
Empower brands to tell their stories
01
Marketing + content strategy
Reach tech buyers with a marketing strategy rooted in user data
Craft a marketing strategy from the ground up, leveraging customer research, personas, and journey maps
02
Logo design
Represent arbiters of abstract automotive processes
Design a logo for the Industrial Engineering department within Daimler Trucks North America
Bring new products to life
01
Industrial design
Launch innovative case goods line with breakthrough production efficiency
Lead the design and development of a new, customizable product line that reduced lead time by 90% (without compromising on quality or features)
02
Industrial design concept
Thwart theft with a backpack made for travelers
Innovate a theft-deterring backpack with a traveler-centric feature set
*also cool: a display at Macy's flagship store, my spunky paddler/biker YouTube presence, and news-worthy home textiles.